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10 paź 2018 · How to improve airline loyalty programs | McKinsey. Since American Airlines created the industry’s first successful 1 customer-loyalty program, in 1981, almost every carrier has followed suit. These programs are hugely important: they encourage customers to fly an airline that otherwise might not be their best choice for a trip.
- Walk Before You Fly—Capturing The Digital Opportunity in Airlines
At a time of wide-ranging digital disruption throughout the...
- Making Loyalty Pay
Take away their pain, and you’ll gain — loyalty and sales....
- Walk Before You Fly—Capturing The Digital Opportunity in Airlines
12 sie 2023 · But what makes frequent flyer programs so important to airlines? In essence, these programs just give away free flights to customers, so why on Earth would a carrier want to make that easier to do? In fact, the answer is far more nuanced than that initial explanation may seem. Frequent flyer programs generate massive amounts of revenue for ...
5 lis 2021 · Delta Air Lines is extending all frequent fliers’ status an additional year, through January 2023 and counting any miles flown in 2021 or 2022 toward status in 2023. Travelers get bonus...
14 gru 2023 · In September 2023, Delta Air Lines revamped its frequent flyer program to make it tougher to earn status — a tiered system offering travel privileges based on the reward points earned —...
16 wrz 2020 · Add to myFT. US airlines reveal profitability of frequent flyer programmes. Recent deals show how reliant carriers have become on their loyalty schemes. Appraisers have pegged American...
20 lis 2021 · Finance & economics | Lifting off. Frequent-flyer schemes provide airlines with a lifeline. Many carriers are using them as collateral. Nov 20th 2021|NEW YORK. WHEN EXECUTIVES at American...
14 lut 2022 · Ted Reed, Skift. February 14th, 2022 at 10:15 AM EST. Skift Take. Frequent flier programs have a lot of value for airlines. Is it better to raise cash by selling them or to retain them and...
