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20 mar 2024 · Nike’s mission, vision, purpose, and values are clear. The company uses these guiding principles to model its brand based on equality, diversity, social and environmental impacts, and the evolution of the sport. When asked about the future of the company, John Donahoe, President, and CEO of Nike, wrote,
Impact. Our purpose is to move the world forward through the power of sport. Worldwide, we're leveling the playing field, doing our part to protect our collective playground and expanding access to sport for everyone.
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2025 Targets Summary. Over the next five years, we will bring our purpose to life through 29 targets focused on people, planet and play.
To me, that’s what NIKE’s potential for impact is all about. NIKE’s mission is to bring in spiration and innovation to every athlete in the world. Our purpose is to move the world forward through the power of sport. And in the face of society’s most pressing challenges, our belief is that sport can bring us together to change the world
19 lis 2023 · Nike’s mission statement and vision statement determine business goals and strategic direction for the company’s competitive position as the leading athletic shoes and apparel business in the global market.
We’ve set a 2025 goal to donate, refurbish, or recycle 10X more used or defective product than we do today. To achieve this, we’re making it easier for people to return their used product back to us.
