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You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization. 80% hold degrees in Economics, Business or Arts
LUXURY BRAND MANAGEMENT. The Luxury Brand Management track has been a pioneer in the field for close to 30 years. Today, it provides access to iconic “Maisons” and exciting new brands, while offering the latest insights into the future of the luxury business.
Integrating contemporary business and design approaches, the ESSEC & Parsons Executive Master in Luxury Management and Design Innovation (EMiLUX) program allows you to deepen your knowledge of luxury trends and employ a new approach while continuing in your professional career.
Examples like this, where brands move out of the stores and leverage technology to create compelling, immersive experiences, is the future of luxury brand marketing, Sonja Prokopec, marketing professor at ESSEC Business School declares. Growing Demand For Digital Marketers in Asia
Advanced MSc degree in luxury brand management that integrates global and innovative strategies of prestigious companies. Develop the international management expertise to undertake a range of specialist roles across the luxury industries, including: fashion and leather goods, cosmetics and perfumes, wines and spirits, jewellery and watches, ...
A key highlight of ESSEC’s GMBA Luxury Brand Management program is the highly customized curriculum focused on the Luxury industry, and which also gives plenty of opportunities to meet major players in the market during field trips and ‘Savoir Faire’ visits, that no other program can provide.
27 wrz 2019 · With over 25 years teaching luxury brand management, Paris-based institutions such as ESSEC Business School have a close relationship with the luxury industry and link up students with their network of industry connections.
