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23 cze 2024 · In this study, we combine techniques of a systematic review with bibliometric analysis to offer a comprehensive overview of EP in the consumer behavior domain. The sample was determined using a four-stage process: identification, screening, eligibility, and inclusion (PRISMA protocol: Moher & PRISMA Group*, 2009 ).
18 cze 2024 · The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.
26 cze 2024 · Key points. Marketing impacts not just what is perceived but the process of perception itself. By seeking to elicit primitive emotions, marketing can seriously impact the way...
27 cze 2024 · Using principal components regression, the researchers aim to apply specific dynamic capabilities in politics via the 4Ps Marketing Strategy. Important implications are drawn from this study, and suggestions for future studies are provided.
13 cze 2024 · This study employs Structural Equation Modeling (SEM) using Smart PLS 3.2.9 to offer valuable insight into the relationship between e-marketing mix (4Ps) and customer satisfaction with electronic information services provided by public university libraries in Jordan.
20 cze 2024 · What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies marketers use to achieve their marketing objectives.
29 cze 2024 · Employing the 4Ps of Marketing—Product, Price, Place, and Promotion—as cornerstones of a branding strategy provides a robust framework for businesses aiming to connect with their target market effectively.
