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27 cze 2024 · Abstract Despite the importance of the 4Ps of Marketing in an organization’s growth strategy, limited research was found to examine the 4Ps’ impact on a politician’s capabilities and consumer/voter satisfaction. On the contrary, much attention has been given to the resource-based view tool (RBV); a tool that utilizes a firm’s valuable resources and dynamic capabilities to strengthen ...
18 cze 2024 · The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.
29 cze 2024 · Social exchange theory (SET) is a leading sociopsychological theory that has enriched understanding of consumers' behavior. In this study, we examine application of SET in consumer research over last 52 years (1971–2022) in terms of predominant topics, publications, outlets, networks, and clusters.
27 cze 2024 · In the current digital wave, social media is not only a hub for information exchange but also a shaper of new business marketing models, as is especially evident in the trend towards light and healthy eating. The influence of the influencer economy on consumer purchasing decisions is increasingly pronounced. This paper systematically investigates the impact of influencer marketing on consumer ...
3 dni temu · Consumers have grown increasingly aware of and interested in environmental goods and services as green consciousness and sustainability challenges have grown over time [03,25]. Market-oriented businesses create value by knowing their customers’ present and latent demands (Galbreath et al., Citation 2021; Menguc et al., Citation 2010). These ...
20 cze 2024 · The four Ps are a “marketing mix” composed of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
6 dni temu · Due to several factors, COVID-19 has dramatically changed the price curve for Fast-Moving Consumer Goods (FMCGs). For the past six months, percentages on deals have decreased between 20%-50% in the U.S. compared to last year.
