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20 mar 2017 · Social marketing is a marketing technique used by organizations to spread social ideas and messages to improve public well-being. It was first coined in the 1950s and involves using traditional marketing principles like the 4 P's (product, price, place, promotion) to influence behavior.
29 cze 2016 · Social marketing follows the 4 P's framework - designing products that represent behaviors to adopt, setting appropriate prices by minimizing costs, placing initiatives where target audiences can access them, and promoting messages through multiple channels.
21 wrz 2015 · This document provides an overview of social marketing concepts and principles. It defines social marketing as using marketing principles and techniques to influence behaviors that benefit individuals and communities.
Social marketing is “the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse socially important behaviors. This marketing approach has an immense potential to affect major social problems if we can only learn how to harness its power.
21 mar 2019 · Social Marketing Key concepts • Uses commercial marketing technologies and theory • Brings about voluntary behavior change • Targets specific audiences • Focus is on personal welfare and that of society
22 lip 2014 · Social marketing works best where it understands consumers in the same way – and where it can offer equally appealing benefits. 1. CONSUMER INSIGHT • The core of social marketing is ‘starting where the consumer is - understanding how they see the world – ‘putting yourself in their shoes’ • How do we get this consumer insight ...
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.
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powiązane z: social marketing concept pptWitryna coursera.org została odwiedzona przez Ponad 100 tys. użytkowników w zeszłym miesiącu
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