Search results
Social marketing means using marketing techniques to create social impact. It involves applying commercial marketing strategies to promote behaviors that benefit society, such as public health campaigns, environmental conservation, or social causes.
8 wrz 2023 · Social marketing uses the core concepts of more traditional marketing, namely product design, appropriate pricing, sales and distribution, and communications to influence behaviours that benefit individuals and communities (Cheng et al., 2011 ).
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements of commercial marketing and applies them to social concepts.
22 mar 2022 · The earliest definitions of social marketing explained how the marketing approach could be used to further social objectives, and how commercial marketing techniques could be used to change individual behaviors to improve health, wellbeing, and society (Andreasen 1994; Kotler and Zaltman 1971).
The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.
Social marketing focuses on defining a behaviour or action that could be measured or understood as accomplished by the target population. Target populations are segmented. Segmentation is the practice of dividing the target audience into approachable groups.
THE PRINCIPLE AND SIX CONCEPTS THAT UNDERPIN THE ENDORSED GLOBAL DEFINITION OF SOCIAL MARKETING.
