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  1. www.researchgate.net › publication › 365313384_A_Literature_Review_on_Digital(PDF) A Literature Review on Digital Marketing: The Evolution of...

    27 cze 2022 · Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study.

  2. www.researchgate.net › topic › Marketing-Management205096 PDFs | Review articles in MARKETING MANAGEMENT -...

    Find methods information, sources, references or conduct a literature review on MARKETING MANAGEMENT

  3. hbr.org › topic › subjectMarketing - HBR - Harvard Business Review

    Marketing Magazine Article. Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed, and shared...

  4. hbr.org › 2024 › 03Put Marketing at the Core of Your Growth Strategy - Harvard...

    6 mar 2024 · Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

  5. hbr.org › 2021/03/10-truths-about-marketing-after-the-pandemic10 Truths About Marketing After the Pandemic - Harvard Business...

    10 mar 2021 · Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

  6. hbswk.hbs.edu › Pages › browseMarketing Articles, Research, & Case Studies - HBS Working...

    New research on marketing from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.

  7. link.springer.com › article › 10Research in marketing strategy | Journal of the Academy of...

    18 sie 2018 · Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise.

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