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Polling and survey methods is an interdisciplinary activity and includes actors in all areas of society, including academia, government, and the private sector. Designing, implementing, and analyzing high-quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives.
improvement of surveys is clearly important, the promise of survey methodology as a social science is the opportunity to learn about human behavior that is afforded by the investigation of survey errors.
This volume ambitiously applies sociological theory to create an understanding of aspects of survey methodology. It focuses on the interplay between sociology and survey methodology: what sociological theory and approaches can offer to survey research and vice versa.
1 gru 2015 · Questionnaires and Surveys. December 2015. DOI: 10.1002/9781119166283.ch11. In book: Research Methods in Intercultural Communication: A Practical Guide (pp.163-180) Authors: Tony Johnstone Young....
The course introduces the principles that underlie the uses of surveys for social research. The course also provides practical experience in some of the basic techniques of survey research.
Social surveys are one of the cheapest methods for collecting data from a wide, geographically dispersed sample of the target population. Social surveys are good to use when researching complex and intricate topics. It is generally easy to achieve large samples using structured questionnaires.
pilot testing surveys (retrospective interview, think-aloud interview, and/or debrief and revise – see pg 161). For each pilot test, students will describe the pilot-test methodology, identify who they pilot tested their survey with, and articulate what they learned.
