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The Division of Advertising Practices (Division or DAP) enforces the nation’s “truth-in-advertising” laws, which require advertisers to tell the truth and to back up their claims with reliable, objective evidence.
Advertising and Marketing Basics. Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
22 sty 2013 · If an advertisement is false or misleading, then it is illegal. But where does marketing spin cross the legal line to become misleading?
14 mar 2024 · The First Amendment demands a bright-line rule against government interference with third parties who host our speech. The Supreme Court should use Murthy to provide it. The case is Murthy v. Missouri, US, No. 23-411, to be argued 3/18/24.
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Agencies’ discretion to advertise is limited primarily by restrictions imposed by Congress in authorization and appropriations statutes and by the principles set forth in volume 1 of the Government Accountability Office’s (GAO’s) Principles of Federal Appropriations Law.
18 paź 2023 · Advertising law involves antitrust, consumer information, communications, technology, and intellectual property law, specifically the use of trademarks and copyrights. Sellers are legally responsible for claims they make about products and services in advertisements.
