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This strategy-value perspective of social media can help us categorize the extant literature on social media marketing into five research streams, namely: (a) social media as a promotion and selling outlet; (b) social media as a communication and branding channel; (c) social media as a monitoring and intelligence source; (d) social media as a ...
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the social media marketing literature. For example,...
- Vol 40, No 1
Psychology & Marketing journal publishes original research...
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10 cze 2020 · To fill this research gap, we first define SMMS, using social media and marketing strategy dimensions. This is followed by a conceptualization of the developmental process of SMMSs, which comprises four major components, namely drivers, inputs, throughputs, and outputs.
15 lut 2021 · Social media marketing is a mechanism that empowers people through online social networks to advertise their websites, goods, or services and to engage with and tap into a much wider audience...
10 cze 2020 · To fill this research gap, we first define SMMS, using social media and marketing strategy dimensions. This is followed by a conceptualization of the developmental process of SMMSs, which ...
27 paź 2023 · MARKETING. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity. Sofiane Laradi. , Noureddine Berber. , Hafiz Mudassir Rehman. , Md Billal Hossain. , Lee-Chea Hiew. & Csaba Bálint Illés.
1 lis 2017 · According to Dwivedi et al. (2015, p.291), social media marketing could be defined as “a dialogue often triggered by consumers/audiences, or a business/product/services that circulate amongst the stated parties to set in motion a revealing communication on some promotional information so that it allows learning from one another’s use and ...
1 sty 2017 · Respondents were asked to (1) define social media marketing, (2) discuss self-selected best and worst practice examples of social media marketing, (3) discuss success factors and success metrics, and (4) describe their ideal implementation of social media marketing in a self-selected organization.
