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23 maj 2023 · Services Marketing: Integrating CustomerFocus Across the Firm. by. Wilson. Publication date. 2016. Publisher. McGraw-Hill Education. Collection. internetarchivebooks; inlibrary; printdisabled.
11 cze 2022 · The 9th edition of the best-selling text Services Marketing: People, Technology, Strategy will be available in Aug 2021.
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
7 paź 2020 · In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive...
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Advances in Marketing, Customer Relationship Management, and E-services) 267 Pages 2019
15 gru 2010 · Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions. It involves integrating a focus on the customer throughout the firm and across all functions.
