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Services marketing is a sub-field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast-moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business-to-business (B2B) services, and include ...
1 cze 2015 · PDF | On Jun 1, 2015, Maria Johann published Services Marketing | Find, read and cite all the research you need on ResearchGate.
17 maj 2002 · Services Marketing Textbooks. (updated May 17, 2002) Bateson, John E. G. and K. Douglas Hoffman (1999), Managing Services Marketing Text and Readings (Fourth ed.). Fort Worth: The Dryden Press.
The document discusses service marketing. It defines services as deeds, processes, and performances rather than tangible goods. Services are intangible and involve customer participation.
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
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15 gru 2010 · Services marketing strategy focuses on delivering processes, experiences, and intangibles – rather than physical goods and discrete transactions – to customers.
