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Services Marketing. The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience.
11 cze 2022 · The 9th edition of the best-selling text Services Marketing: People, Technology, Strategy will be available in Aug 2021.
15 gru 2010 · Services marketing strategy focuses on delivering processes, experiences, and intangibles – rather than physical goods and discrete transactions – to customers.
1 cze 2017 · Chapter 1, “ Introduction to Services Marketing, ” now explores the nature of the modern service economy more deeply and covers B2B services, outsourcing, and off shoring.
Services marketing is a sub-field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast-moving consumer goods (FMCG) and durables) and services
15 gru 2010 · Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions. It involves integrating a focus on the customer throughout the firm and across all functions.
