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3 sie 2023 · Principles of marketing. by. Kotler, Philip. Publication date. 2012. Topics. Marketing. Publisher. Boston : Pearson Prentice Hall.
Marketing polega na podjęciu działań mających doprowadzić do pożądanej reakcji ze strony docelowej publiczności na produkty, usługi, idee czy inne obiekty. Marketing transakcyjny jest częścią szerszego pojęcia marketingu partnerskiego (relacyjnego).
Marketing: analiza, planowanie, wdrażanie i kontrola. ... Author: Philip Kotler. 224 downloads 1610 Views 195MB Size Report. This content was uploaded by our users and we assume good faith they have the permission to share this book.
11 sie 2020 · Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and...
28 mar 2023 · Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows...
Part 1 Defining Marketing and the Marketing Process 24 1 Marketing: Creating and Capturing Customer Value 24 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 60 Part 2 Understanding the Marketplace and Consumers 90 3 Analyzing the Marketing Environment 90
