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The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota , an event sponsored by Pepsi.
1 lut 2023 · Pepsi Zero Sugar teamed up with Rookie of the Year Ja'Marr Chase to give 15 lucky people the chance to go on their first ever cruise with Carnival Cruise Line.
After laying dormant in the new millennium, Pepsi revived its vintage subterfuge for a fresh platform and audience. In 2015 the brand dusted off the Challenge playbook to stage a digital resurgence—doubling down on their gambit to dupe consumers into crowning Pepsi the taste test winner.
21 lis 2022 · In 1996, a man with a bold plan tried to cash in Pepsi points for a Harrier fighter jet worth over $30 million. That man was John Leonard and his story has captured the imagination of viewers after Netflix released a new docuseries about the saga called Pepsi, Where’s My Jet?
1 lut 2022 · In a joint promotion between Carnival and Pepsi Zero Sugar, the cruise line and the soda brand are offering the 'Pepsi Rookie Cruise Sweepstakes.' Fifteen winners will win a free cruise aboard Carnival, good for anytime in the next 18 months.
Enter for a chance to win a trip
Throughout the contest, Pepsi was in complete control of how many winners there were, relying on a computer program to seed winning caps. Two winning caps meant that there could only be...
