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19 cze 2019 · 4) gave one of the comprehensive definitions of social marketing defining it as ‘the application of marketing discipline to social issues and causes [that] provides a framework for developing innovative solutions to social problems that have long perplexed and frustrated us’.
26 lut 2008 · Following a detailed analysis of the nature of exchange in social marketing, my article considers each of the 4Ps in turn before drawing conclusions and raising questions and issues for further discussion.
16 lis 2021 · This paper aims to identify factors that contribute to the success of current social marketing practices. These factors include setting clear behavior change objectives and segmentation that informs communication and messaging strategies.
5 lis 2022 · Lee and Kotler described the discipline-specific components of the 4Ps (product, price, place, and promotion) comprising the dominant paradigm of the social marketing framework. Product denotes the set of benefits associated with the desired behaviour or service usage.
28 sty 2022 · These range from dimensions including the bio/physiological, the psychological (with all the underpinning theories), the sociological (including culture and group influences), as well as the economic and the efforts of the marketers trying to attract the attention of the individual.
8 wrz 2023 · The original 4Ps of the social marketing mix can be traced back to Kotler and Zaltman’s definition, which indirectly mentions each component of the marketing mix: … the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing ...
1 sie 2023 · Definition. Lauterborn ’s 4Cs is a model associated with mar- keting planning that places emphasis on the cus- tomer ’s viewpoint rather than the organization’ s. viewpoint. It was devised as a...
