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1. www.researchgate.net › publication › 282462854_4(PDF) 4Ps: A Strategy to Secure Customers’ Loyalty via Customer...

   www.researchgate.net › publication › 282462854_4

   30 lip 2015 · This study examines the mediating role of consumer perceived value in the marketing strategy-customer loyalty relationship.

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     This study examines the mediating role of consumer perceived...

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2. www.researchgate.net › publication › 42385462_A_Review_of_Marketing_Mix_4Ps_or_More(PDF) A Review of Marketing Mix: 4Ps or More? - ResearchGate

   www.researchgate.net › publication › 42385462_A_Review_of_Marketing_Mix_4Ps_or_More

   15 kwi 2009 · The research results showed that marketing mix, price, product, and promotion have direct effect on external marketing. Meanwhile, student satisfaction inventory and e-service correlated ...

3. www.theseus.fi › bitstream › handleEmerging Trends in Marketing Strategy: A Comprehensive Analysis...

   www.theseus.fi › bitstream › handle

   The 4Ps Marketing Mix framework has been the predominant marketing management paradigm, but its viability as a system of thought and popular deployment tool for advertisers is subject to environmental changes, trends, and academic views.

4. link.springer.com › chapter › 10From the 4 Ps to 5 Ps: Prompt, a New Element for the Marketing...

   link.springer.com › chapter › 10

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   2 mar 2021 · The validity of a new marketing-mix variable, with confirmed impact on consumers’ outcomes, should be considered in the design of companies’ marketing strategy. This paper discusses the need to consider a new marketing-mix variable—prompt—in the actual accepted/recommended marketing-mix model.

5. hbr.org › 2013 › 01Rethinking the 4 P’s - Harvard Business Review

   hbr.org › 2013 › 01

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   Jonathan Knowles. From the Magazine (January–February 2013) It’s time to retool the 4 P’s of marketing for today’s B2B reality. As a framework for fine-tuning the marketing mix, the...

6. www.degruyter.com › document › doiThe 4Ps Marketing Strategy as a Driver of Dynamic Capabilities:...

   www.degruyter.com › document › doi

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   27 cze 2024 · Using principal components regression, the researchers aim to apply specific dynamic capabilities in politics via the 4Ps Marketing Strategy. Important implications are drawn from this study, and suggestions for future studies are provided.

7. www.forbes.com › advisor › businessThe 4 Ps Of Marketing – Forbes Advisor

   www.forbes.com › advisor › business

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   18 cze 2024 · The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.