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18 cze 2024 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.
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Volume 61, Issue 1, February 2024. pp. 1-184. Browse all issues of Journal of Marketing Research.
3 cze 2024 · Volume 61 Issue 3, June 2024. View issue contents. View additional files. Select all. Export selected citations.
Journal of Marketing Research (JMR) publishes peer-reviewed research that advances the theory and practice of marketing. Learn about JMR's editorial mission, impact factor, submission guidelines, and current issue articles.
JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.
The Journal of Marketing Research publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives and a wide variety of data and methodological approaches.
JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.