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History. Modern trade shows follow in the tradition of trade fairs established in late medieval Europe such as the Champagne fairs or the Skåne Market, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products.
What Is an Exhibition and Trade Show? The Oxford dictionary describes an exhibition as a “public display of works… at a trade fair”, where an expo is described as a “large international exhibition”. A trade show is described as an “event at which companies show their products”.
trade show, temporary market organized to promote trade, where buyers and sellers gather to transact business and to explore business opportunities. Trade shows are organized at regular intervals, generally at the same location and period of the year, and they may last for a few days or several weeks.
24 kwi 2023 · The History of Trade Shows. Trade shows have a long history, dating back to medieval Europe, particularly in the Champagne part of France where local merchants would gather to sell their goods. This resulted in the development of merchant capitalism and revival of the economic landscape.
The chapter illustrates how trade shows have developed from periodic markets and commodity fairs for trading products to sample fairs and knowledge-based events in which knowledge exchange, innovation and creativity, and the construction of networks have become increasingly important.
9 sie 2023 · A trade show is a gathering of businesses (exhibitors), professionals and business representatives (visitors) that come together in a specialised venue to exchange knowledge, products and services and make connections with other like-minded professionals.
A trade show, trade fair, or exposition is an exhibition in which companies promote their products and services. Most trade shows focus on a particular industry, such as aviation, computers, tourism, smartphones, automobiles, etc.
