Search results
11 sie 2022 · The exchange concept is commonly used in commercial marketing to sell products; however, perceived benefits and costs in social marketing tend to be intangible (e.g., time, physical, and psychological effort) and long-term (e.g., health and well-being).
Social exchange is considered a joint activity of actors in which each actor has something the other values (Prizer et al., 2017). The theory assumes a network context with two or more actors who have an opportunity to exchange valued behaviors, goods, or outcomes (Cropanzano & Mitchell, 2005).
8 maj 2023 · Social exchange theory is a concept based on the idea that social behavior is the result of an exchange process. According to this theory, people weigh the potential benefits and risks of their social relationships. When the risks outweigh the rewards, they will terminate or abandon the relationship.
What is an Exchange? At its most basic level, the social exchange model simply states that people and organiza-tions interact in such a manner so as to max-imize their rewards and minimize their costs. Typically, rewards can be thought of as desired physical objects, psychological pleasure, or social gain. Costs, in contrast, are usually ...
Exchange has been widely accepted as the core concept in marketing, yet the topic has received limited attention by researchers in the marketing discipline. The authors discuss exchange theory and tie it more closely to the basic underpinnings of marketing.
11 sty 2023 · Social exchange theory (SET) is one of the most influential theories in social sciences, which has implications across various fields. Despite its usefulness being a typical social transaction, there is a need to look at it from the lens of psychological transactions to further its evolution and to identify future directions.
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits.
