Search results
Few things are more iconic than a Corona on the beach. But the meaning behind the beer was getting lost in today’s culture. So, to catapult Corona back into the conversation, we introduced a new brand philosophy inspired by its Mexican heritage.
23 maj 2024 · The new work is the fourth iteration of the Corona 'La Vida Más Fina' campaign, developed in partnership with creative agency MullenLowe. The campaign officially kicked off with a 30-second commercial, called 'One Man’s Journey,' on linear TV during the NBA Conference Finals on May 21st.
23 maj 2024 · Marked by several commercials, in both Spanish and English, and a comprehensive multiplatform rollout, the latest iteration of “La Vida Más Fina” is a sweeping demonstration of the brand’s modern Latino ethos that redefines what it means to live the fine life.
22 maj 2024 · Corona embodies “La Vida Más Fina” or “The Fine Life” as a modern expression of the brand’s lifestyle. The refreshing flavor and carefree attitude of Corona Extra holds a respected ...
22 maj 2024 · The concept is that “La Vida Más Fina” is a state of mind, not a specific environment, and that drinkers must “learn to let go”—to leave stress behind—and make an active choice to embrace the...
22 maj 2024 · Pascal’s playful delivery and laid-back style punctuates the core theme of the campaign that La Vida Más Fina (translated as “The Fine Life”) is a state of mind — an active choice to let go...
22 maj 2024 · MullenLowe introduced the latest installment of its “La Vida Más Fina” campaign. This iteration highlights the bi-cultural experience with Emmy-nominated and SAG award-winning actor Pedro Pascal as the brand’s new lead ambassador.
