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31 gru 2015 · Values are internalized cognitive structures that guide choices by evoking a sense of basic principles of right and wrong, a sense of priorities, and a willingness to make meaning and see...
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Values are internalized cognitive structures that guide...
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For example, new car purchases are often made in conjunction with the trade-in of an older car and a vacation involves the purchase of air-ticket and lodging. In such situations, marketers have various options in how to price and present the overall transaction.
1 sty 2017 · Based on insights from a wide range of transport behaviors, The Psychology of the Car shows the "why? of automotive cultures, providing new perspectives essential for understanding its...
The Psychology of the Car illustrates the growth of global car use over time and its effect on urban transport systems and the global environment. It looks at the adoption of the car into lifestyles, the “mobilities turn,” and how the car impacts collective and personal identities.
2 sty 2015 · Consumers' adoption of fuel-efficient vehicles is crucial to saving energy in road transport. Investigating reasons for the gap between intention and revealed behavior can contribute to more ...
Few things seem clearer than the role of values in social life: Values exert a powerful force on social and political decisions, moral judgments, and self-regulation. But what exactly are values? 1
Understanding how your vehicle will be appraised and valued during a trade-in can help avoid surprises and maximize the offer you receive.
