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11 cze 2022 · Services Marketing. Book PDF Available. Essential of Services Marketing, 4th Edition. June 2022. Publisher: Pearson Higher Education. ISBN: 978-1-292-42519-1. Authors: Jochen Wirtz. National...
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Services Marketing. The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience.
1 sty 2022 · Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated...
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
To forge ahead in this highly competitive landscape, businesses increasingly rely on service and service products to create and capture value. The Essentials of Services Marketing, Second Edition is written in response to this global transformation of our economies to services.
13 lip 2021 · Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. Previous edition: 2008. Includes bibliographical references and index. Access-restricted-item.
