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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
11 cze 2022 · Services Marketing. Book PDF Available. Essential of Services Marketing, 4th Edition. June 2022. Publisher: Pearson Higher Education. ISBN: 978-1-292-42519-1. Authors: Jochen Wirtz....
An introduction and overview of Services Marketing to accompany our discussion of Week 1, Chapter 1, readings.
5 wrz 2020 · English. xxi, 569 pages : 24 cm. A variety of multi-media instructional aids are available to supplement the text. Includes bibliographical references and index. Overview of services marketing: Introduction to services; Fundamental differences between goods and services; Overview of the services sector; Consumer decision process issues in ...
Services marketing is a sub-field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast-moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business-to-business (B2B) services, and include ...
Service marketing is a specialized branch of marketing that focuses on promoting and delivering intangible products or services rather than physical goods.
