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29 cze 2024 · The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double anonymized) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice.
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8 sie 2019 · In this video, LENA STEINHOFF explains her work towards developing a theoretically grounded and managerially relevant framework for managing customer relationships online. * Focusing on current...
28 kwi 2024 · From building trust and rapport to fostering loyalty and engagement, this in-depth discussion will equip you with the tools and knowledge needed to thrive in today's competitive landscape. Dive ...
1 lip 2019 · This study investigates the effect of YouTube usage and marketing communication on attitudinal retorts and the influence on brand predilection, as well as the impact of usage and demographic ...
17 cze 2024 · The Impact of Relationship Marketing Dimensions on Financial Indicators of Stock Exchange Market Companies. Manijeh Haghighinasab et al. Article | Published online: 17 Jun 2024. View all latest articles. Explore the current issue of Journal of Relationship Marketing, Volume 23, Issue 2, 2024.
15 lut 2023 · The current study aims to characterize YouTube influencer marketing videos through speech act analysis and genre analysis and then determine the features significantly associated with audience response through correlation analysis.
15 lut 2023 · The current study aims to characterize YouTube influencer marketing videos through speech act analysis and genre analysis and then determine the features significantly associated with audience response through correlation analysis.