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Study with Quizlet and memorize flashcards containing terms like Psychological distance, How do we think about things outside of our direct experience?, Consequences of construal level: the planning fallacy and more.
Study with Quizlet and memorize flashcards containing terms like Today's Starting Point, Psychological distance, Construal level theory and more.
Recent research shows that the different psychological distance dimensions are associated and suggests that psychological distance is an aspect of meaning, common to spatial distance, temporal distance, social distance, and hypotheticality.
Psychological distance was first defined in Trope and Liberman's Construal Level Theory (CLT). However, Trope and Liberman only identified temporal distance as a separator. This has since been revised to include four categories of distance: spatial, social, hypothetical, and informational distances.
On this scale, the psychological distance implied by a single-unit difference on the rating scale remains constant across the entire range of the rating scale. This means, for example, that the difference in subjective liking between a 3 and a 4 on Zeppo's scale is the same as the difference in subjective liking between a 6 and a 7.
In this paper, we have discussed the relationship between construal and four dimensions of psychological distance: temporal distance, spatial distance, social distance, and hypotheticality. Each of these dimensions is highly relevant to the psychology of consumer decision-making.
Psychological distance is defined within the Construal-Level Theory (CLT), which was developed by Trope and Liberman . Their first approach referred only to the temporal distance and assumed that we judge a more distant event in time by few abstract characteristics (high-level construal).
