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3 sie 2023 · Principles of marketing. by. Kotler, Philip. Publication date. 2012. Topics. Marketing. Publisher. Boston : Pearson Prentice Hall.
11 sie 2020 · Building profitable businesses through world-class marketing -- Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings -- Developing value propositions and building brand equity.
1 sty 1999 · Article PDF Available. Kotler on Marketing: How to Create, Win and Dominate Markets. January 1999. Authors: Philip Kotler. Northwestern University. Citations (370) Abstract. There are three...
Zaspokajanie potrzeb ludzkich Po przeczytaniu tego rozdziału Czytelnik powinien umieć: • zdefiniować marketing i przedyskutować jego kluczowe orientacje; • zdefiniować zarządzanie marketingowe i przeanalizować, w jaki sposób marketing zarządza popytem i buduje korzystne relacje z klientami; • porównać pięć typów podejścia ...
Principles of Marketing, 17th GLOBAL Edition - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.
The document provides an overview of marketing and describes various marketing jobs. It defines marketing as facilitating exchanges to meet customer needs and discusses marketing's focus on understanding customers.
initial in-depth market research, constituting the first instruments of what became the modern marketing, resumed and developed at a later time by Philip Kotler. Giancarlo Pallavicini introduces, the following definitions: Marketing is defined as a social and managerial process designed to meet the needs and requirements of
