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  1. 16 cze 2024 · The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.

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      The editorial board of Journal of Marketing. Skip to main...

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      Table of contents for Journal of Marketing, 86, 1, Jan 01,...

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      Chętnie wyświetlilibyśmy opis, ale witryna, którą oglądasz,...

  2. The Journal of Marketing ( JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing.

  3. 18 cze 2024 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.

  4. 29 maj 2020 · Leading marketers see modern marketing to be all about value creation. Marketing aims to meet human needs by creating value. The marketer chooses the product features and services that will deliver value. The marketer chooses prices that will create value in exchange.

  5. Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship.

  6. The current issue of the Journal of Marketing is updated every other month. A complete issue archive is available along with new articles posted online first ahead of issues as well as just accepted works available within 3-4 days of acceptance.

  7. 3 cze 2024 · Research on marketing theory and practice, covering consumer practice, corporate marketing management, B2B and network marketing, and the marketing of services.

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